About the brand

A sincere passion for design, craftsmanship and aesthetics was the essential element in the foundation of ferm LIVING back in 2006. From their base in Copenhagen, they have developed a distinctive and confident design during the years bringing life and beauty to your home. 

They believe in always challenging themselves with collections ranging from accessories over furniture to lighting. They create contemporary designs with a touch of mid-century charm in line with their Scandinavian design heritage. 

It's part of their DNA to take good care of the origin of their products, so they produce everything in line with the traditions of craftsmanship in honest materials and a keen eye for detail. By honest materials, they think of clean, real commodities with a minimal impact on the environment.

About the product

Using the tufting technique and New Zealand wool, this new Strawberry Rug in the Fruiticana series is softer than any with its higher pile and thick weave. The strawberry motif is woven into the rug, and the softness of the lovely rug makes you think of sand beaches, walking bare feet along the shoreline of a tropical island.

Item no: 9070
Size: W: 80 x L: 120 cm
Material: Front: 100% tufted New Zealand wool. Backside: 100% cotton
High pile - 3 cm
Care: Vacuum only
Hand-woven